# Colours

## Colour brings energy and clarity to the Maket identity. We use it strategically to differentiate our brand, create visual hierarchy, and guide users seamlessly through our products and communications.

### The Basics

Our colour palette pairs a signature blue with clean neutrals. The blue reflects the precision of digital design tools, while the neutrals provide balance and let architectural imagery take center stage.

### Color values

#### HEX

A hexadecimal way of representing the red, green and blue of screen colors.

#### RGB

Red, green and blue, the component colors which create all screen colors.

#### CMYK

Cyan, magenta, yellow and black. The four colors used in offset and digital printing.

#### PMS

Pantone Matching System: Global color numbering for precise color selection and matching.

Please note:

Various factors can affect colour reproduction. Prior to large-scale print runs, it's advisable to conduct testing.

### Brand Pastels  
Name:  
Coral  
Hex:  
F3D5F8  
RGB:  
243/213/248  
CMYK:  
2/14/0/3  
Pms:  
531 C

Name:  
Lilac  
Hex:  
DEF8F7  
RGB:  
222/248/247  
CMYK:  
10/0/0/3  
Pms:  
317 C

Name:  
Apricot  
Hex:  
FAE5D8  
RGB:  
250/229/216  
CMYK:  
0/8/14/2  
Pms:  
489 C

### Brand Blue Ramp  
Name:  
Blue 450  
Hex:  
005CE5  
RGB:  
0/92/229  
CMYK:  
100/60/0/10  
Pms:  
2935 C

Name:  
Blue 50  
Hex:  
CCE0FF  
RGB:  
204/224/255  
CMYK:  
20/12/0/0  
Pms:  
277 C

Name:  
Blue 100  
Hex:  
99C2FF  
RGB:  
153/194/255  
CMYK:  
40/24/0/0  
Pms:  
284 C

Name:  
Blue 200  
Hex:  
66A3FF  
RGB:  
102/163/255  
CMYK:  
60/36/0/0  
Pms:  
2727 C

Name:  
Blue 300  
Hex:  
3385FF  
RGB:  
51/133/255  
CMYK:  
80/48/0/0  
Pms:  
285 C

Name:  
Blue 400  
Hex:  
0066FF  
RGB:  
0/102/255  
CMYK:  
100/60/0/0  
Pms:  
2728 C

Name:  
Blue 500  
Hex:  
0052CC  
RGB:  
0/82/204  
CMYK:  
100/60/0/20  
Pms:  
293 C

Name:  
Blue 600  
Hex:  
003D99  
RGB:  
0/61/153  
CMYK:  
100/60/0/40  
Pms:  
287 C

Name:  
Blue 700  
Hex:  
002966  
RGB:  
0/41/102  
CMYK:  
100/60/0/60  
Pms:  
289 C

Name:  
Blue 800  
Hex:  
001433  
RGB:  
0/20/51  
CMYK:  
100/61/0/80  
Pms:  
296 C

### Background Shades  
Name:  
BG-01  
Hex:  
#F4F2EE  
RGB:  
244/242/238  
CMYK:  
0/1/2/4  
Pms:  
7527 C

Name:  
BG-02  
Hex:  
#F0ECE6  
RGB:  
240/236/230  
CMYK:  
0/2/4/6  
Pms:  
7528 C

Name:  
BG-03  
Hex:  
#EDE9E6  
RGB:  
237/233/230  
CMYK:  
0/2/3/7  
Pms:  
Warm Gray 1 C

### Black & White  
Name:  
Black  
Hex:  
#000000  
RGB:  
0/0/0  
CMYK:  
100/61/32/96  
Pms:  
Black 6 C

Name:  
White  
Hex:  
#FFFFFF  
RGB:  
255/255/255  
CMYK:  
0/0/0/0  
Pms:  
Bright White