Typography

04

Telegraf serves as our primary headline typeface, combining the elegance of mid-century grotesques with sharp, rigid angles. Instrument Sans provides an accessible foundation for body text, ensuring readability across all contexts. PP Editorial New is used sparingly—reserved for moments that call for editorial sophistication. This typographic hierarchy reflects both modern design sensibilities and the precision inherent to architectural documentation.

Font

We use Telegraf in our brand identity. This versatile font family allows us to maintain consistency across all our communications while ensuring clarity and readability.

Telegraf

Weights & Styles

To ensure coherence, we adhere to a restrained approach in selecting font weights and styles. Within the Telegraf family, we primarily utilize Semibold and Medium variants for our brand identity.

Telegraf

• Ultralight
• Regular
• Medium
• Semibold
• Bold
• Black

Typeface Settings

Explore the nuances of kerning and tracking. Discover how adjusting these settings can enhance readability and visual appeal in typography.

Kerning: the space between individual letters.

Tracking: the space between all letters.

Usage Chart

The usage chart provides guidelines for legible type setting across different contexts. However, adaptability is key, and designers should exercise discretion based on various factors such as mediums, scales, screen resolutions, materials, and production techniques.

Screen

Print